About

Before setting up Halewood Marketing, I was Head of Marketing at MR PORTER, part of the YOOX NET-A-PORTER Group. My role there covered both global and more localised marketing and brand building, overseeing how all the marketing channels were contributing to overall growth, as well as creating and managing partnerships and events to help MR PORTER stand out.

I have worked with a variety of high-profile brands, new and upcoming brands and everything in between.

Projects

MR PORTER x Mr P. x Soho House

Launch of new season collection providing opportunity for new audiences to engage with the products and brand

MR PORTER x Loewe

Three day activation in Portugal including an event, content creation and clienteling to celebrate launch of the summer collection

MR PORTER x Moncler x Six Senses

Activity to drive awareness of the ski category and Moncler at Six Senses and throughout Courchevel.

Indoor setting with a potted green plant, a mannequin dressed in a tan and gray jacket, sweater, and black pants, next to a large potted plant, a cozy armchair with a pillow, a round side table, and a wooden floor with gold and brown curtains.
Living room with beige and navy furniture, hanging modern light fixtures, sliding glass doors to a balcony, and a clothing rack near the window.
Ski equipment on snowy ground, showing skis labeled 'MR PORTER' and ski poles, with bare trees in the background.
Modern white building with large glass windows, surrounded by green shrubs and trees, under a partly cloudy blue sky. The building has a sign that reads 'MR. PORTER' in orange and black letters.
Nighttime outdoor event with people around a pool and illuminated floating spheres, trees in the background, and a sign that reads 'Mr Porter Summer Stories in collaboration with Loewe'.